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What are the top travel technology investment trends for full-service carriers in 2024?
With travelers expecting to be wowed long before they arrive at the airport, evolving technology presents significant opportunities for aviation. How are technology priorities of full-service carriers (FSCs) shaping up?
We surveyed 100 airline senior leaders based in 10 countries involved in technology investment decision making; 50 from low-cost carriers and 50 from full-service carriers.
UK
France
Germany
UAE
USA
Mexico
Brazil
India
China
South Korea
What did they highlight?
of FSCs are planning to spend more on technology in 2024 than the previous year.
Not a single FSC plans to reduce its investment in technology.
Innovation is the top priority that travel technology investment can help drive
Modern retailing is a key priority for airlines.
FSCs are looking towards creating personalized offers through Offer and Order management:
Improve offer
creation so it’s
more personalized
Focus on order
management
Improve digital
traveler experience
Automate services
across the airline
High operational costs is a top challenge for FSCs.
What operational challengers can technology help to address?
High cost of operations
Complex industry
regulations cross borders
Increased levels of flight
disruption
Supply-chain issues e.g.
obtaining aircraft parts
Fluctuating passenger
demand
Generative AI looks to gain good traction with FSCs.
Which technologies do FSCs expect to make the greatest impact?
Machine learning
Cyber security
Generative AI
Digital payments
Digitalization
Cloud computing
Check out the Travel Technology Investment Trends 2024 Airlines report to discover:
How the roll out of NDC will allow FSCs to distribute content in new ways
What’s driving the push for better offer creation capabilities
How FSCs plan to meet traveler demands through servicing
