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We surveyed 1,253 travel technology decision makers from ten countries about their technology investment plans and drivers for 2024 and beyond.
UK
France
Germany
UAE
USA
Mexico
Brazil
India
China
South Korea
Our study revealed:
Of the Business Travel Agencies we asked:
of Business Travel Agencies are
planning investment in their
business in 2024.
are planning to invest more than
they did in the previous year!
What are the reasons that BTAs want to invest more?
65%
Improving the user experience
59%
Innovating the business
55%
Increasing the revenue
53%
Becoming more sustainable
51%
Improving profit margins
What challenges are BTAs looking to solve through investment?
35%
Improving productivity
33%
Help travelers make sustainable choices
30%
Develop choice of
business models to
maximize revenue
29%
Drive sufficient traffic
to company websites
27%
Providing a full
end-to-end trip
to customers
And in the next 12 months, which technologies are BTAs looking to invest in?
BTAs are also looking to implement:
38%
API aggregation
36%
LCC search and book
35%
Robotics (RPI)
33%
Mid- and back-office system improvements
31%
NDC - search, book, service in a single place
30%
Self-service ticket changes
Download the Travel Technology Investment Trends 2024 Business Travel Agencies
report to discover:
-
What BTAs are doing to drive new
revenue streams -
How BTAs are using virtual cards
in the booking flow -
How BTAs are improving their integration
with third-party booking tools -
What BTAs are doing to prepare for NDC
