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We surveyed 100 senior hospitality leaders from ten countries about their technology investment plans and drivers for 2024 and beyond.
UK
France
Germany
UAE
USA
Mexico
Brazil
India
China
South Korea
Our study revealed:
of hospitality IT decision makers plan moderate investment in technology over the next 12 months.
are planning heavy investment in technology over the next 12 months.
Which business objectives are driving hoteliers to invest more?
Top investment drivers
52%
Increasing
efficiencies
41%
Increasing
occupancy
43%
Differentiating
offering
40%
Delivering an
improved experience
41%
Increasing
margins
37%
Reducing
costs
Which challenges are hospitality leaders
looking to solve through investment?
Data fragmentation
Efficiency
Data integrity
Which of the following merchandising options
would hoteliers like to offer guests?
Specific room attributes
Upselling of room types and value-add amenities
Personalized onsite experiences
Personalized offers for returning guests
Last minute promotions on rooms
Hoteliers are expecting to implement these technologies over the coming 5 years:
%
Machine learning
%
Extended reality
%
Artificial Intelligence
(eg chatbots)
%
Digital payments
%
Robotic process automation
Check out the Travel Investment
Tech Trends 2024: Hospitality
report to discover:
Why improving service speed is a top priority in the hospitality industry.
How businesses are planning digital media campaigns to drive bookings.
Why hospitality leaders are keen to drive effective distribution.
How AI has the potential to bring significant benefits to the hospitality sector.
