SCROLL
DOWN
We surveyed 1,253 travel technology decision makers from 10 countries about their technology investment plans and drivers for 2024 and beyond.
UK
France
Germany
UAE
USA
Mexico
Brazil
India
China
South Korea
Here’s what we discovered:
0%
‘conservative’ in their investment plans
0%
planning ‘at least’
moderate investment
0%
are planning to invest aggressively!
But what’s shaping
this desire to
invest in 2024?
Top technology investment drivers:
58%
Increasing
revenue
55%
Delivering improved user
service and experience
53%
Innovating
the business
51%
Increasing
profit margin
46%
Becoming
more sustainable
What challenges are Leisure Travel Agencies looking to solve through investment?
Access to the right
information to help
travelers make
sustainable choices
Providing a full end-to-end trip to customers
Choice of business models to maximize revenue
Improving productivity
Personalizing offers
And in the next 12 months, which technologies are Leisure Travel Agencies looking to invest in?
Data analytics
Machine learning
Digital payments
Self-service technology
Generative AI
Leisure Travel Agencies are also looking to implement:
This is just the tip of the insights iceberg!
Download the Travel Technology Investment Trends 2024
Leisure Travel Agencies
report to discover:
-
What Leisure Travel Agencies are doing
to prepare for NDC -
Why Leisure Travel Agencies are seeking better
access to hotel content over all others -
What’s driving the push for better
merchandising capabilities -
How Leisure Travel Agencies are
becoming more sustainable
