Travel Technology Investment Trends:
Leisure Travel Agencies
Discover key objectives driving ambitious technology investment plans and which technologies are expected to make the greatest impact.
Benchmark your own plans against Leisure Travel Agency investment drivers, challenges and ambitions for the year ahead.
The travel landscape is changing. Today’s travelers expect end-to-end personalized experiences from Leisure Travel Agencies (LTAs). Discover how these agencies are planning significant technology investment to evolve and adapt to these rapidly-changing traveler needs.
Key findings include:
- A very significant 87% of Leisure Travel Agencies surveyed are planning to spend “the same or more” on technology.
- Increasing revenue is the top investment driver for LTAs over the next year.
- LTAs are looking to better-service travelers by solving key challenges such as better access to information and being able to provide a full end-to-end trip.
