Travel Technology Investment Trends:
Online Travel Agencies
Discover key objectives driving ambitious technology investment plans and which technologies are expected to make the greatest impact.
Benchmark your own plans against Online Travel Agency investment drivers, challenges and ambitions for the year ahead.
As Online Travel Agencies (OTAs) continue to compete for increased traveler attention and trust, discover how planned 2024 technology investments are set to create better options for travelers while driving new efficiencies across the workplace.
Key findings include:
- A very significant 94% of Online Travel Agencies surveyed are planning to spend “the same or more” on technology.
- Improving the user experience is the top investment driver for OTAs.
- OTAs are looking to capture the power of data and leveraging this insight to create new opportunities for travelers.
