Advertising in travel:
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We know that 57% of travelers are attentive to recommendations on trip documents and applications while travelling. Join the webinar and learn how to use traveler’s attention to boost your business and discover all the opportunities that the travel industry brings to attract and retain customers and enhance brand loyalty.
Key highlights ...
- Why and how to attract and connect with passengers so they book & repeat with your brand
- Travel advertising trends to disrupt the industry
- Examples on how to combine immersive customer experiences with advertising capabilities for customer acquisition, retention and growth
Speakers
Sol Freixa
Global Director for Travel Advertising, Amadeus
Sol is passionate about people, advertising and travel. A sales and marketing enthusiast, who enjoys customer facing roles and the perks that come from actively listening to them. Leading a team who is responsible for all travel advertising business within Amadeus and which has developed immensely to target all the relevant segments. She loves challenges and getting things done! She has enjoyed travel since she can remember! Originally Argentinean, she lived in Los Angeles as a teenager and moved to Spain 17 years ago. She has a big family who she loves and who helps her appreciate the feeling of being alive.
Jorrell Kemp
Sales and Business Development Manager for Travel Advertising, Amadeus
Jorrell has been in the Advertising Sales industry for over 10 years and has worked on B2B and B2C publicity campaigns with brands on five continents. Before joining Amadeus Jorrell authored two books on the Oil & Gas industry; offering a deep analysis on the energy sectors of both Bahrain and Brazil. At Amadeus he has enjoyed working with Airlines and brands alike on campaigns to reach both travelers and trade colleagues with contextualized advertising messages. American-born, Jorrell enjoys trotting the globe both alone and with friends having lived in 11 different countries and visited over 60.
Elena García Bou
Head of Strategic Marketing for travel audience, Amadeus
Elena loves Marketing and, although having Law studies background, she has always worked as a marketer for 20 years now. She has held marketing, communications and sales positions in different sectors FMCGs, Entertainment, Media Agency, working on Brand and Corporate identity, Communications, PR & Sponsorship, Promotions, Online & Offline. She believes in the power of advertising, in its different shapes, to influence consumers and to engage them with meaningful brands. Elena is from Madrid, married, co-founder of a family, and has 3 kids who are the center of her universe. She loves travelling, chocolate and sense of humor, but what she is really passionate about is people.